{"id":11871,"title":"What is Sustainable Fashion?","description":"A clean fashion supply chain means reducing pollution for many communities and the planet.","content":"

The use of existing materials to make new clothes is a great choice, as it does not require extracting new resources from the ground and derives the greatest benefit from materials that would otherwise be wasted.<\/p>

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Innovative fashions are developed and made available to consumers at various levels of the fashion spectrum, from casual wear to the runway, reducing the social and environmental impact of materials produced at all stages of production [157] and prominent models and designers draw attention to environmentally conscious and environmentally friendly fashion. Environmentally friendly materials are not only used more efficiently, but a better planet is also associated with better treatment of the people who make the clothes. As more and more people are left without money to support them, they are beginning to look for sustainable fashion, fashion that makes room to protect and preserve the environment for future generations.<\/p>

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Despite growing interest in sustainability issues in the fashion industry, there is no common definition of what sustainable fashion means. Some brands call themselves \"sustainable,\" and there is plenty of controversy over the use of the concept in terms of fashion, as it is often interchangeable with labels such as \"slow sustainable fashion,\" which is an oxymoron. Another common greenwashing trick major companies use is promoting \u201ceco plastic\u201d (bags for example) stating its long-lasting fibers are reusable and therefore deemed eco-friendly. This is a BIG misconception, as plastic CANNOT be broken down, and therefore cannot be fully recycled. Longer-lasting plastic bags simply spend more time in landfills or in our oceans, harming more animals. This is why we often fund initiatives recovering and\u00a0repurposing ocean-bound plastic.<\/p>

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Sustainable fashion is defined as clothing, shoes and accessories manufactured, marketed and used as sustainably as possible, taking into account ecological and socio-economic aspects. Supporters of the sustainable fashion movement believe clothing companies should put environmental, social and ethical improvements on the management agenda. Sustainable fashion produces clothes, shoes and accessories in a socio-sustainable fashion through sustainable consumption and use patterns that require a change in individual attitudes and behaviours.<\/p>

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The United Nations Alliance for Sustainable Fashion is an initiative of United Nations agencies and other organizations to contribute to the Sustainable Development Goals by coordinating activities within the fashion sector. Eco-friendly fashion, or green fashion, is a term that makes it clear that the emphasis is on leaving minimal negative and positive impacts on the environment and the planet. Fashion is trying to improve the status quo and it's about creating something that people care about and want to help create a better future for the planet, people and animals.<\/p>

As consumers look a closer at the foods they consume and the chemicals they incorporate into their bodies, they are changing their purchasing choices to create a cleaner environment for the clothes they wear. Professional women are smart enough today not only to pay attention to the quality of their garments but also to the whole supply chain, the production process, the product and life thereafter. Fashion that tries to improve the status quo is fashion that takes a leap forward and tries out new innovations that return to our roots with natural fibres, dyes and repairs to our clothes.\u00a0<\/p>

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For example, our clothes at Eco Kaila are made from 100% certified organic cotton from a renewable energy powered facility in India, printed-on-demand using low waste printing tech in a renewable energy powered factory in the UK, delivered in a plastic-free, splash and rip-resistant packaging, right to your door. We aim to change the way fashion impacts the world.<\/p>

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A clean fashion supply chain means reducing pollution for many communities and the planet. Procurement of textiles and fashion from renewable fiber systems sets us on the path to restoring the planet and our relationship with the land. Different brands focus on combating different problems in the fashion industry, with one or the other tackling several problems.<\/p>

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It can be difficult to change our daily lives and be more environmentally friendly if we reduce waste or use sustainable beauty products. With an estimated 430 million people working in the fashion and textile industries, improving the fashion industry's supply chain could significantly improve many people's lives. One way to reduce the environmental impact is to close fast-fashion stores.\u00a0<\/p>

Sustainable fashion focuses on clothing that is designed, manufactured, distributed and used in an environmentally friendly manner. Good care of your clothes can make a big positive difference as a large part of the environmental impact of water and energy consumption in our clothing life cycle comes from care taken at each stage of your life cycle. Patching holes and stains, cleaning stains, making simple changes and other ways to keep your clothes out of landfills. After years of care, certain clothes can seem unusable though, which is why Eco Kaila provides a circular fashion system which allows you to send back our clothes to be remade and redistributed. You will even get credit towards your next purchase, as a small gesture and incentive to reduce your negative impact on the planet.<\/p>

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